Module 1
Entrepreneurship is the process of devoting time and effort to create value for customers, by combining ideas and human and material resources. It entails assuming risks in order to create financial sustainability for the business, including income for the entrepreneur. Success is measured by profit, sustainability and contribution to customer and societal needs.
Entrepreneur is a person who sets up a business or businesses, taking on financial risks in order to satisfy customer and wider societal needs while creating sufficient income for financial sustainability.
Rural Development is the sustainable improvement of living conditions in rural areas, the strengthening of villages, landscapes and regions, the promotion of environmental and nature protection and supporting agriculture and forestry.
Quasi-Industrial farms is the type of process technology used in service industries or farms in which there is a high capital investment and relatively low customer contact
Start-up is a young company, rooted in innovation, and it aims to remedy deficiencies in existing products or create entirely new categories of goods and services. The term refers to the creation of new businesses created solely for the purpose of offering an innovative product or service.
Solidaristic agriculture-or Community-supported agriculture (CSA) is a system that connects producers and consumers within the food system, by allowing the consumer to subscribe to the harvest of a certain farm or group of farms.
Horticultural is the science and art of the development, sustainable production, marketing and use of high-value, intensively cultivated food and ornamental plants.
Lean start-up methodology provides a scientific approach to creating and managing startups and getting a desired product to customers’ hands faster. The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere and grow a business with maximum acceleration.
Work-Life Balance refers to the level of prioritisation between personal and professional activities in an individual’s life and the level to which activities related to their job are present in the home.
Corporate work typically means an employee position within a larger company, organization or corporation
Agro-agent is an advisor assisting people in rural areas with methods of farming and home economics
Market target is a group of customers with shared demographics who have been identified as the most likely buyers of a company’s product or service
Agripreneurialism is the ability to start new businesses mostly with rural human and natural resources, especially when this involves seeing new opportunities to contribute to customers or wider societal needs.